.

Pon De Joy

Services

Brand Strategy
Brand Identity
Naming
Packaging
Motion Design
Social Media Assets
Merch

Credits

Photography—Pophaus Co
Motion Design—Ryan Yan

Awards & Recognition

Pondejoy is a Boston-based Mochi donut company. We designed an entire system that represents the ancient Korean culture and tradition in a modern way. The box design is inspired by the bojagi pattern creating a very distinct visual code. We choose GT Flexa as the primary font because of its extensive type design, allowing us to create a stretchy and crispy personality, appropriate to the attributes of a mochi donut.

More information coming soon....

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Logo lockups

We've developed an expansive ID kit that empowers the logo and brand identity to adapt seamlessly across diverse touchpoints.

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Brand Colours

Korean patchwork, a vibrant tapestry of colours and striking designs, serves as the muse for Pon De Joy's versatile brand identity.

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