Pon De Joy
Pondejoy is a Boston-based Mochi donut company. We designed an entire system that represents the ancient Korean culture and tradition in a modern way. The box design is inspired by the bojagi pattern creating a very distinct visual code. We choose GT Flexa as the primary font because of its extensive type design, allowing us to create a stretchy and crispy personality, appropriate to the attributes of a mochi donut.
More information coming soon....
We've developed an expansive ID kit that empowers the logo and brand identity to adapt seamlessly across diverse touchpoints.
Korean patchwork, a vibrant tapestry of colours and striking designs, serves as the muse for Pon De Joy's versatile brand identity.
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