Art as Therapy
Applied Arts—Brand Identity
Art as Therapy provides art psychotherapy for children, youth, and adults of all ages, supporting them with mental wellness through the process of creating something.
We created an identity that is simple, calm and playful, as well as open to creative expression and interpretation. The abstract symbol of a bird and colour palette spark an instant association with creativity and freedom which reflect the brand's values. We carefully selected 6 colours for the brand identity which serves more than just a colourful palette, it creates a brand with a neutral emotional impact.
The brand identity became a tool for new ideas within the company. The organization found different ways to inject identity, from naming each other with the colours, such as Sunny yellow, and Rubi red to creating new workshops that engage their client’s creativity.
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